“More than a mission. Leave a legacy.”

Proudly local and family-owned, Eyre Apparel Co. is inspired those who live and breathe the coastal lifestyle. Born in the heart of the Eyre Peninsula’s West Coast - our operation is built from the same grit and authenticity that runs through this region and its people. 

As an exclusively in-house operation, we design and screen-print original, high quality, ready made apparel and offer custom screen-printing solutions bringing other’s unique visions to life.

Our Signature Eyre Apparel Co. Range blends durability with laid-back style, made for every occasion — from long days on the water and afternoons in the sun, to nights around the campfire or down at the local — Each piece is made to be lived in, worn well, and passed down.

At Eyre Apparel Co., we’re driven to be ‘more than a mission’ — in purpose, in passion and in the mark we leave behind — to ‘leave a legacy’ that lasts.

That drive comes from our roots — from the people who call the coast home: the hardworking, the humble, and the adventurous. Those who live with purpose, valuing simplicity, strength, and significance… And that’s how The CIRCUIT Collective was born.

Built upon our homegrown Eyre Apparel Co. operation, The CIRCUIT Collective was created as a hub for thrill seekers across all walks of life — from the surf and skate scene to the rodeo and western world, motorsports, and everyday lifestyle and fitness CIRCUITS.

Because where we come from, it’s not just about what you wear — it’s about staying true to who you are and being proud of the life you live. Both Eyre Apparel Co. and The CIRCUIT Collective are built on that belief: a commitment to authenticity, adventure, and the communities that shape us.

Eyre Apparel Co.

“More than a mission. Leave a legacy.”

EXCLUSIVE MEMBERS ONLY GIVEAWAY LOUNGE

CIRCUIT GIVEAWAY LOUNGE is a subscription-based surf wear label built for those who live and breathe the coastal lifestyle. For just $2.50 per month, you’re automatically entered into our monthly draw for a chance to win free gear — including hoodies, tee shirts, hats, and exclusive pieces. No extra steps, no hidden catches — just stay subscribed and you’re in. As our community grows, the prize pool grows too, meaning bigger bundles and better drops over time. It’s more than surf wear — it’s a movement that rewards its own.